The SFI Conservation Impact Project measures the carbon sequestered, biodiversity maintained or recovered, and water purified on the SFI footprint.


The SFI Conservation Impact Project helps provide understanding related to biodiversity conservation, water quality protection, and climate change mitigation on lands influenced by the SFI Forest Management Standard and the SFI Fiber Sourcing Standard. Identifying positive conservation outcomes, key learnings, and opportunities for improvement on the SFI land base are a critical component of the SFI Standards and helps conservationists understand the values associated with sustainable forest management.

Formally announced at the IUCN World Conservation Congress in September of 2016, The Conservation Impact Project actually consists of numerous smaller projects, generated by partnerships within the academic, conservation and research community, and includes SFI-certified organizations


Key non-profit partners, the academic community, SFI-certified organization, the SFI External Review Panel, and select brand owners helped define the focus areas that would resonate best with the broadest range of constituents: water, biodiversity, and carbon.


The Conservation Impact Sounding Board includes experts from the academic, NGO and research communities, lends credibility to the work by helping to shape investigations and review results. The Sounding Board plays an important role in ensuring conservation impact is grounded in credible science and resonates with key audiences.

The Sounding Board is intended as an open process to help shape this important work and promote interaction between project leaders and experts from a diverse variety of backgrounds. Participation in the Sounding Board is flexible and carries no long-term participation requirements.

Sounding Board Meetings

We take an inclusive approach towards experts that can add knowledge and critical thinking. Past participants in Sounding Board meetings have included representatives from NatureServe, American Bird Conservancy, American Forests, Conservation Management Institute at Virginia Tech,  Foothills Research Institute, GreenBlue, Manomet, National Council for Air and Stream Improvement,  University of Alberta, University of Georgia, The Conservation Fund, U.S. Forest Service, Ducks Unlimited Canada, Nature Conservancy Canada, University of Toronto, Stephen F. Austin University, The Sustainability Consortium, and many others.

How to Join Sounding Board meetings

To learn more about the Sounding Board, please see Sounding Board documents below. Email Rachel Hamilton, Senior Coordinator, Conservation Partnerships, to express interest in being added to the Sounding Board distribution list.

Sounding Board Documents


In 2017, SFI launched the Conservation Impact Webinar Series to facilitate engagement and share project results. These quarterly webinars focus on one or more projects within one of the three topic areas. Webinars are recorded and are available below.

June 2020

Conservation Impact Sounding Board E-Workshop: The Protection of Water Quality and Quantity, and the Value of Sustainable Forest Management Presentations by: SFI Inc., Virginia Tech, RenewWest, and National Council For Air and Stream Improvement (NCASI).
Click here for recording.

May 2020

SFI Conservation Impact Sounding Board E-Workshop: Carbon, Climate Change, and the Value of Sustainable Forest Management. Presentations by: SFI Inc., University of Maine, Manomet, and Silviaterra.
Click here for recording.

March 2020

Managed Forests for Birds: early results on the conservation value of sustainably managed forests, presented by American Bird Conservancy (ABC).
Click here for recording.

December 2019

Measuring the Conservation Value of Forests Certified to SFI – Expanding into a Bi-national Pilot Project, presented by NatureServe.
Click here for recording.

June 2019

Linking SFI Certification and Climate Smart Forestry, presented by Michigan State University’s Forest Carbon and Climate Program.
Click here for recording.

Leonardo (Leo) Viana
Senior Director, Conservation Impact
Tel: 202-719-1390
Paul Trianosky
Chief Conservation Officer
Darren Sleep
Senior Diretor, Conservation Science & Strategies
Tel: 613-424-8734
Leonardo (Leo) Viana
Senior Director, Conservation Impact
Tel: 202-719-1390