Kathy Abusow is President and CEO of SFI Inc., a sustainability leader that stands for future forests. She has held this role since 2007, when Sustainable Forestry Initiative® became a fully independent, non-profit organization. Since joining SFI, Kathy has greatly expanded SFI’s network to include the forest sector, brand owners, conservation groups, resource professionals, landowners, educators, local communities, Indigenous peoples, governments, and universities. Read more here.
Kathy Abusow est présidente-directrice générale de la société SFI, un chef de file du développement durable qui soutient les forêts de l’avenir. Elle occupe ce poste depuis 2007, lorsque la Sustainable Forestry Initiative® est devenue un organisme sans but lucratif pleinement indépendant. Depuis lors, elle a considérablement élargi le réseau de SFI pour y inclure le secteur forestier, les propriétaires de marques, les groupes de conservation, les spécialistes des ressources naturelles, les propriétaires fonciers, les éducateurs, les collectivités locales, les Autochtones, les gouvernements et les universités. Lire la suite ici
Brian is responsible for SFI’s financial and economic strategy, as well as various operational matters. His experience includes for-profit and not-for-profit knowledge in financial analysis and valuation, individual and corporate tax, compliance, internal controls, and project and program management. Brian is passionate about the non-profit sector and has a proven record of aligning strategic initiatives with revenue and expense management to reduce deficit cycles and enhance value. Brian began his career in the banking industry, later transitioning to public accounting where he specialized in consulting and auditing financial institutions. Prior to joining SFI, he held positions as the Chief Financial Officer at the Council on Foundations and Assistant Director of Finance at Ocean Conservancy. Brian has a bachelor’s degree in business, a minor in economics and a master’s degree in accounting. He is a Certified Public Accountant in the District of Columbia and holds a Certified Management Accountant credential.
Mila leads the financial operations of Project Learning Tree (PLT) Canada, including reporting and compliance, in addition to supporting fundraising. Prior to joining SFI, Mila worked as a controller at various not-for-profit organizations for 10 years. She has more than 16 years of progressive experience in financial management and financial reporting in both private and not-for-profit sectors, reporting on various projects funded by all levels of government. Mila is pursuing her Chartered Professional Accountant designation. She holds a Master of Arts in history, ethnography and education, and has a teaching diploma. She speaks Russian fluently and has some facility in Romanian.
Julia is responsible for leading the accounting operations for SFI Inc, including reporting and compliance. Julia also supports organizational operations related to human resources, technology, facilities, and other business matters. Prior to joining SFI in 2009, she performed as a classical flute musician and trained at the Peabody Conservatory of Music. She holds a B.A. from Goshen College and is currently pursuing a Master of Science in accounting and financial management at University of Maryland University College.
Jane supports SFI’s accounting and operations. Her varied responsibilities include the month-end financial close, budgeting, reporting, and accounts payable. Jane has extensive accounting experience in the non-profit sector. She previously served as Accounting Manager at the Council on Foundations, where she managed the day-to-day functions of the finance department. As a budget analyst at the Ocean Conservancy, Jane facilitated budgeting, reporting, and tracking program grants. She holds a BS in Accounting from George Mason University in Fairfax, VA and is currently pursuing her certification in managerial accounting.
Kirsten supports SFI’s growing team by managing onboarding and offboarding processes, assisting with the hiring of new staff, administering benefits, supporting payroll processes, and answering employee human resources questions. Before joining SFI, Kirsten was an HR Coordinator at Earth Fare, a supermarket chain that improves lives by making healthy food available to everyone. She also taught seventh grade math as an AmeriCorps Urban Education Fellow. Kirsten is pursuing a Master of Science in Human Resources from Western Carolina University and she holds a Bachelor of Arts in English Literature from Ohio Wesleyan University.
Amandine supports the accounting and operations functions of SFI, Inc., and provides administrative support for the Washington D.C. office. She holds a Bachelor of Arts in international business communication from the University of Central Lancashire in Preston, U.K. Amandine is fluent in English and French.
Senior Coordinator, Accounts Payable and Accounts Receivable
Sukhjina is responsible for day-to-day accounting for Project Learning Tree Canada, including handling the weekly accounts payable process and reviewing and processing financial data from Green Jobs employers. She supports PLT’s Business Director with reviewing funding contracts and compliance activities, like the annual audit and tax filings. She started her career in banking and transitioned into accounting in the not-for-profit sector in 2018. Sukhjina has a Bachelor of Science from McGill University and a Certificate in Accounting from Ryerson University. She also holds a Canadian Investment Funds in Canada Certificate and is a working towards her Chartered Professional Accountant designation.
Jason leads SFI’s supply chain assurance work related to demonstrating SFI standards as proof points for responsible forestry. This also includes increasing certified supply and enhancing the sourcing of products from sustainable sources. Jason works directly with companies in the wood and paper supply chain including forest landowners, manufacturers, merchants, lumberyard owners, dealers, wholesalers, printers, and end users. Jason’s work also includes leading efforts to expand SFI’s growing recognition in green building rating tools. He oversees the SFI Office of Label Use and Licensing, which administers the rules and procedures for SFI on‑product label use. Jason has worked at SFI since 2001 and holds a Bachelor of Science in forestry from Northern Arizona University. He is a member of the Society of American Foresters and sits on a number of committees related to forest certification and labeling.
Gregor supports the SFI standards review process, pilot projects and task forces, and serves as staff liaison for the SFI External Review Panel and the SFI Resources Committee. He manages auditor accreditation programs, coordinates the complaint process and deals with interpretations of SFI certification standards. Gregor joined SFI in 2013 after nearly 15 years working in the field of forest certification auditing where his focus areas included environmental and sustainable forest management performance, chain-of-custody auditing and forest-carbon accounting. He has professional experience in the United States, Canada, and China. Gregor is a Certified Forester with the Society of American Foresters and holds the society’s Certified Forestry Auditor designation.
Annie seeks to elevate the use of certified, sustainable forestry materials and products in the green building industry. Her experience in product transparency, labels and certifications, climate change and resiliency, coupled with her passion to improve communities globally, supports that mission. As an accredited LEED Green Associate with the U.S. Green Building Council, she sits on the Midwest’s Market Leadership Advisory Board and is engaged with the emerging WELL Standard. She contributed to the development of the window industry’s product category rule and the release of the industry’s first environmental product declaration. Annie uses her experience to support her civic engagements as a City of Afton, Minnesota council member and as a management board member of her local watershed.
Senior Director, Green Building and Supply Chain
Paul leads SFI’s efforts to enhance the sustainability of urban forestry. He is working closely with members of SFI’s urban forestry partnership to develop a new SFI urban forestry standard. Paul has extensive experience with standards interpretation, application, and credentialing. He brings over 20 years of urban forestry experience and deep connections to a national network of partners to his role. Paul is an International Society of Arboriculture (ISA) Board Certified Master Arborist, Certified Arborist/ Municipal Specialist, and Society of American Foresters (SAF) Certified Forester. Prior to joining SFI, Paul was the Urban and Community Forestry Program Leader for the Texas A&M Forest Service. He has also worked as a radio talk show host, newspaper columnist, Extension horticulturist, University adjunct instructor, and plant healthcare specialist. He holds a Bachelor of Science in forestry from Oklahoma State University.
Senior Director, Urban and Community Forestry
202-719-1389 ext 473
Rachel leads SFI’s Office of Label Use and Licensing, which administers the rules and procedures for SFI on-product label use and off-product marks. She works directly with companies and certification bodies in the wood and paper supply chain with forest management and chain-of-custody certification, addressing label use, standards and certification issues. Rachel also works as a project manager with SFI. She specializes in large-scale projects related to data analysis for programmatic strategic outcomes, and in particular supports SFI’s supply chain assurances. Rachel has been with SFI since 2007 and she has served as the Programme for the Endorsement of Forest Certification (PEFC) U.S. National Governing Body secretary and represented SFI on several PEFC working groups and SFI standard revision task groups. She holds a Master of Science from Albert-Ludwigs-University and speaks German fluently.
Director, Standards Reporting and Label Use
Courtney supports the SFI Office of Label Use and Licensing, managing label requests, certificate information, audit reports and special projects. The SFI Program has on-product labels to help customers and consumers identify exactly what they are buying — an SFI Certified Sourcing label and an SFI Chain-of-Custody label. Prior to joining SFI, she worked on a project for the Texas Parks and Wildlife Department where she analyzed how the Texas legislature could secure more funding for nongame wildlife conservation. Courtney earned her Master of Public Service and Administration-Environmental Policy and Management degree from Texas A&M University. She also holds a Bachelor of Arts in Sociology from Baylor University in Waco, Texas.
Calie is focused on growing the number of SFI label users. She supports the SFI standards team by updating and maintaining product information in the SFI database, supporting database development, researching potential opportunities for product sector outreach, and creating content for SFI-certified organization fact sheets. Calie has experience with procurement policies, project management, corporate social sustainability (CSR) reports, LEED, company outreach, and large-scale research projects. Calie has a Masters of Environment and Sustainability from University of Western Ontario.
Paul leads SFI’s conservation programs. He is the principal liaison with conservation organizations and leads collaborative efforts to conserve forested landscapes. Paul also guides the development of standards and programs to ensure the attainment of conservation objectives. He works to build partnerships, grow the network of conservation organizations involved in the SFI Program, guide relevant research, and ensure the relevance of SFI’s work in promoting sustainable supply chains and responsible sourcing. Paul oversees SFI’s Conservation Impact Project. He brings over 30 years of experience in forestry, non-profit management, forest certification, collaborative partnerships, and landscape-scale conservation. Before joining SFI in 2013, Paul served in various leadership roles, including positions with the American Forest Foundation and The Nature Conservancy. Paul has a Bachelor of Science in forest resource management from Virginia Tech and a Master of Environmental Management degree from Duke University.
Darren helps manage SFI’s conservation science credentials by increasing our capacity to develop and manage conservation projects in Canada and the United States. Darren has a background in ecological research and fieldwork where he has designed and implemented forest-related studies including bird banding, small-mammal trapping, and radio-telemetry tracking of bats and owls. Darren sits on a number of government and ENGO advisory bodies, including the Committee on the Status of Species at Risk in Ontario (COSSARO), and The United Nations Economic Commission for Europe (UNECE) Boreal Team of Specialists. He was also part of the International Union for the Conservation of Nature’s (IUCN) Primary Forest Task Team and is currently involved with the IUCN’s Sustainable Use and Livelihoods Specialist Group. He continues to publish in the peer reviewed literature and is an active member and reviewer with several professional societies. Prior to joining SFI, Darren worked as Project Leader in forest ecology at the National Council for Air and Stream Improvement, where he drew on his knowledge of forest ecology and endangered species and his strong connections with the scientific and conservation biology community. Darren holds a doctorate in zoology from the University of Guelph.
Senior Director, Conservation Science & Strategies
Leo helps manage SFI’s conservation programs by providing expertise to attain critical conservation outcomes. He is particularly focused on SFI’s Conservation Impact project and integrating methods and technologies to measure conservation outcomes. Leo also provides leadership for the Conservation Impact Sounding Board. Part of Leo’s larger role is engaging partner organizations to amplify the conservation-related impact of SFI programs. He brings over 20 years of experience in the conservation of biodiversity, water, and climate issues, including forest and mammal management in the Amazon and Atlantic forests of Brazil. Leo’s recent publications include “A Metric for Spatially Explicit Contributions to Science-based Species Targets” in Nature Ecology & Evolution. Before joining SFI, he worked at Conservation International, the Ocean Conservancy, and the World Bank’s Global Environment Facility. Leo has a Master of Science in ecology, conservation, and wildlife management from the Universidade Federal de Minas Gerais in Brazil and a Bachelor of Science in wildlife conservation from the University of Delaware.
Rachel supports the SFI Conservation Program by aiding in conservation grants program tracking and contributing to conservation communications, research, and collaborative projects. She joined SFI in 2014, originally supporting the Standards team and the Office of Label Use and Licensing. Before joining SFI, Rachel worked for the National Capital Commission on environmental assessments and asset management. She gained experience through multiple internships in the natural resource field that focused on endangered species habitat, landscape ecology, and wetland mitigation. Rachel received her Bachelor of Science in wildlife science from Virginia Tech, with minors in biology and natural resource recreation. She earned a Master of Science in biology from the University of Western Ontario specializing in bat ecology.
Emily provides broad support for the conservation team with a focus on interacting with the SFI network of conservation partners. She also supports the SFI conservation team by aiding in conservation grants program tracking and contributing to conservation communications, research, and collaborative projects. Her past experience includes a management position with the Ocean Wise Conservation Association and donor relations for the World Wildlife Fund. Emily holds a Master of Science in Sustainability Management from the University of Toronto.
Carley advances SFI’s mission by developing ArcGIS-based conservation program maps and associated ESRI Story Maps. These maps are based on conservation data and communications content drawn from multiple sources, which Carley uses to illustrate the breadth and value of SFI’s conservation work. Her goal is to bring SFI’s conservation efforts to life for diverse audiences. Carley also collaborates with other staff to produce creative new ways to display information and provides support on other SFI projects as needed. Carley earned a Bachelor of Science in environmental science from Dalhousie University in Halifax, Nova Scotia, where she was on the dean’s list. She also holds a certificate in geographic information science.
Nadine manages government engagement in the U.S. and Europe, particularly related to forest management, climate change, bioenergy, forest products procurement, and combatting illegal logging. She also oversees SFI’s community engagement strategy in the U.S. and supports SFI’s governance committees and strategic planning efforts. Prior to joining SFI in 2010, she held positions as Director of Forest Policy at the American Forest & Paper Association and as Program Manager at the Pinchot Institute for Conservation. Nadine has over 20 years of experience in natural resource policy focusing on public and private forest management, climate change, renewable energy, and international forest policy. Nadine holds a Master of Forestry from the Yale School of Forestry and Environmental Studies and a Bachelor of Science in biology from Williams College.
Senior VP, Community and Government Relations
Gordy engages the SFI community to leverage the work of SFI Implementation Committees across the U.S. and Canada. He focuses on demonstrating the value of this work for SFI Program Participants. His career in forest certification began in 2004 and includes experience on both sides of the border. He led certification efforts that implemented chain-of-custody, fiber sourcing and forest management certifications at Stora Enso, NewPage and Verso. Gordy has served on 11 different SFI Implementation Committees throughout the Great Lakes region, the U.S. East Coast and Southeast. Gordy is a graduate of Michigan Technological University’s School of Forest Resources and Environmental Science.
Alberto supports a variety of needs for SFI, including D.C. office administrative support, meeting and event planning, and tradeshow coordination. Alberto has held internships with Members of Congress and worked with an environmental group in Los Angeles. Alberto holds a Bachelor of Arts in political science from Fresno Pacific University. He is currently pursuing an Master of Arts in legislative affairs at George Washington University on nights and weekends. Alberto is fluent in English and Spanish.
Jess leads the Sustainable Forestry Initiative’s work in education to advance environmental literacy, stewardship, and pathways to green careers. She is responsible for growing SFI’s award-winning environmental education program, Project Learning Tree® (PLT), and the expansion of programming through Project Learning Tree Canada. Prior to joining SFI, Jess was with Forests Ontario, where she developed and expanded their education and awareness programs. She has won several awards including the Canadian Forest Industries’ Top 10 under 40 award and the Canadian Institute of Forestry’s James M. Kitz Award. She is also the proud co-founder of Women in Wood, a networking group aimed at bringing together women who work in, with and for the woods. Jess holds a Bachelor of Science and Master of Forest Conservation from the University of Toronto.
Kate plays a key role in strategic and programmatic operations at Project Learning Tree®(PLT). She advises on and implements strategies to deepen the relationships between the PLT network and SFI-certified organizations and SFI Implementation Committees. Kate also works directly with the PLT network of state and international partners to strengthen the implementation of PLT programs. She takes the lead in integrating team members and identifying training and support needs to ensure efficient and timely development of resources and program delivery. Prior to joining SFI, Kate was Program Director at the Chemical Educational Foundation where she engaged a national network of volunteers to reform their educational programs to focus on equity, student experience, and impact. She spent the first eight years of her career as a classroom teacher and professional development leader, working with students with special needs and students from historically underserved communities. Kate holds a Master of Education in secondary chemistry from Boston College and a Bachelor of Arts in conservation chemistry from Sarah Lawrence College.
Director, Education & PLT Network
Jackie oversees Project Learning Tree’s®(PLT) preschool-to-grade-12 environmental education materials, as well as other SFI instructional materials and resources. She also directs strategic alliances that advance curriculum implementation with other environmental education and sustainability resource providers at the national level. Jackie presents and exhibits PLT’s curriculum and SFI programs at education and conservation conferences across the United States. Three curricula Jackie developed have won Teachers Choice Awards, and she regularly serves as an Envirothon Judge for the national competitions. Jackie holds a Bachelor of Arts in environmental studies from Allegheny College in Pennsylvania and a Master of Science in Ecological Teaching and Learning from Lesley University in Massachusetts.
Jerri leverages successful tools and resources to build support programs for diverse young people as they navigate green careers. She leads the career pathways programming, the Green Mentor program, and the Green Jobs employer training efforts. Jerri will also support the Chief Sustainability and Diversity Officer in diversity, equity, and inclusion efforts across all SFI pillars. She is an experienced K-12 professional school counselor and has dedicated her professional life to connecting youth with resources and opportunities. Jerri holds a Masters of Education and Human Development, with a concentration in school counseling from George Washington University, and a Bachelors in Family and Consumer Sciences from the University of Maryland.
Director of Diversity in Career Pathways
Rocco plays an integral role in developing and implementing strategies to advance SFI’s conservation programs and enhance relationships with partners. He administers the SFI Conservation Grant Program, which funds innovative projects that advance understanding of sustainable forestry practices. He leads the SFI University Engagement Program, which includes the annual conference scholarship program, internship opportunities, and SFI’s Diversity, Equity, and Inclusion Working Group. Outside SFI, Rocco serves as Communications Chair for the Society of American Forester’s (SAF) Diversity and Inclusion Working Group. He also serves on the National Capitol SAF Chapter Executive Committee, where he is responsible for providing strategic direction and leadership. Before joining SFI in 2013, he conducted fire ecology field studies as a U.S. Forest Service technician, and stream geomorphology and habitat assessments with an environmental consulting firm. He holds a Master of Natural Resource in sustainability from Virginia Tech and a bachelor’s degree in environmental science from California’s Humboldt State University. Rocco’s extensive travel in Honduras and academic casework in India has led him to believe personal empathy and cultural understanding are among sustainability’s strongest tools.
Danika plays a central role in expanding SFI’s educational work in Canada. She helps lead the overall development of educational materials and programs and is helping to launch and implement the Project Learning Tree Forest Literacy Framework, which translates the complex language of forests and sustainable forest management into accessible concepts for grades K-12. Danika’s wealth of education experience includes everything from working in the classroom to implementing online learning programs and providing strategic leadership in the education community. Prior to joining SFI, she was the manager of online learning and ocean literacy at the not-for-profit Ocean Wise and a board member of the Marine Life Sanctuaries Society. Danika is a B.C. Ministry of Education Certified Teacher and holds a Bachelor of Education from the University of British Columbia. She is working towards a Master of Educational Technology from UBC.
Zac manages Project Learning Tree Canada’s (PLT Canada) Green Jobs Program. The program has successfully placed youth in many thousands of Green Jobs across the country. During the summer of 2019, Zac embarked on PLT Canada’s Green Ride for Green Jobs. This cross-Canada cycling adventure covered over 9,000 km/5,500 miles to promote awareness of the many green career options for youth in Canada. These career opportunities cover a range of disciplines from silviculture and forest management to conservation and wildlife research, environmental education, and recreation. By telling their stories, Zac hopes more youth will consider pursuing a green career. Zac also manages the SFI Community Grants Program to support SFI’s community engagement initiatives. Zac received his Bachelor of Science in biology from the University of Ottawa.
Ana designs and develops high-quality professional development materials and programming to prepare educators to integrate Project Learning Tree®(PLT) environmental education materials into their teaching. Ana is focused on helping educators become comfortable teaching outdoors in urban, suburban, and rural environments. Ana creates engaging and hands-on online courses and supports the PLT network in delivering in-person professional development using best practices in educator professional development. Previously she worked as an instructional designer in various industries, designing online professional development courses for a diverse audience, including K-8 STEM teachers in Latin America. Ana holds a Master of Education in educational media and technology from Boston University, a Master of Business Administration from Fundação Getulio Vargas in São Paulo, Brazil, and a bachelor’s degree in psychology from Pontifícia Universidade Católica de São Paulo.
Instructional Designer, Adult Learning
Lydia is Project Learning Tree’s® (PLT) main point of contact for customer inquiries, sales and service. She also helps manage PLT’s product inventory, fulfillment, and distribution. Lydia maintains PLT’s e‑commerce operations and provides sales reporting. She has strong experience in sales, marketing, and working with databases. Lydia also has a passion for sustainability, community engagement and urban forestry. Prior to joining PLT, she held positions as an office manager and arborist assistant. Lydia has a Bachelor of Arts in urban sustainability from the University of the District of Columbia.
Maria supports the administration of the Project Learning Tree (PLT) Canada’s Green Jobs in Green Spaces Work Experience Program including employer and employee outreach, data analysis, reporting, and communications. Maria has extensive community and educational program development and delivery experience, including her work with the United Nations Development Programme in Vietnam as a junior professional consultant, and with EQWIP HUBS in Peru as an Environmental Sustainability Officer. The EQWIP HUBs project is a global network that connects Canadian volunteers, youth participants, and international partners through innovative programming in six developing countries. Maria has experience working with youth, delivering educational workshops, data analysis, and has supported the development of communications materials. Maria holds a Bachelor of Arts in political science from the University of Victoria. She is fluent in Spanish and English.
Madhuri supports PLT Canada’s Green Jobs in Green Spaces Initiative with outreach to employers and youth. She works directly with provincial, territorial, and international network partners to ensure successful program operations across Canada. Madhuri also provides administrative support and develops communications products and reports. Before joining SFI, Madhuri planned and organized sustainability events and training programs at the University of Western Ontario in London. She also helped develop a strategy to engage tourism sectors to protect Lake Erie on behalf of an NGO. Madhuri holds a Master of Environment and Sustainability from the University of Western Ontario and a Bachelor of Science from Indira Gandhi National Open University in India.
Brittany plays a key role in piloting the Project Learning Tree Canada (PLT Canada) Ambassadors Program and will be supporting the entire PLT Canada team in enhancing the number, relevancy, and accessibility of opportunities for a wide range of youth in the forest and conservation sectors. Brittany has experience in supporting diverse youth, including Indigenous youth and new Canadians, in gaining valuable life skills and work experience. Before joining SFI, Brittany was a project leader with a national Canadian life skills and work experience program focused on contributing to community development through volunteerism. She attended Dalhousie University where she earned a Bachelor of Arts with a major in international development and a certificate in intercultural communication.
Shuya supports PLT Canada’s Green Jobs internship program by engaging, deepening, and supporting green career pathways for diverse Canadian youth and forming strong partnerships with forest and conservation sector employers.
Catherine plays a central role in SFI’s partnerships with Indigenous communities. Her work has a specific focus on understanding the unique realities faced by First Nation, Métis, and Inuit youth. Catherine also works to expand PLT Canada programming and to ensure that all initiatives are accessible and responsive to the unique needs of Indigenous youth across Canada. She is a PLT Canada ambassador, inviting Indigenous youth, professionals, and employers to join PLT Canada’s growing community. Catherine’s experience navigating PLT Canada’s programming as a Green Jobs youth participant and mentee gives her an in-depth perspective on ways to support continued program growth. Prior to joining SFI, Catherine’s Green Jobs included working with Indigenous youth through the Outland Youth Employment Program and as a biologist assistant in an Ontario provincial park. She holds a diploma in environmental science and natural resources from Fleming College and is working toward a degree in Indigenous environmental studies at Trent University.
Emma identifies potential funding and collaboration opportunities. She researches and summarizes government policy changes and new initiatives related to environmental education and highlights alignment with PLT programs and priorities. Emma also looks for scalable programs being done by PLT Coordinators in each state and drafts toolkit recommendations for supporting adopting programs by other states. She supports the planning process for the International PLT Conference and supports the PLT award nomination process. Emma is currently pursuing a Masters in Environmental Resource Policy from George Washington University. She also holds a Bachelors in Political Science with a minor in Environmental Studies, from the University of Central Florida.
Daniel leads SFI’s communication efforts with a focus on telling the dynamic SFI story to diverse audiences and stakeholders. The communication team supports SFI’s four pillars: standards, conservation, education and community and seeks to increase the understanding of multiple benefits of sustainable forests and all that SFI does to advance them. Prior to SFI, Daniel spent his entire career in the private sector at several different communications and public affairs agencies and at PepsiCo where he was Director, Sustainability Communications. He began his career in the Peace Corps where he led grassroots community development projects in Ghana. Daniel earned a Master of Business Administration and a Master of Arts in international affairs from American University in Washington D.C.
Vanessa develops and executes communications and marketing strategies to raise awareness of the importance of environmental education and learning outdoors. She publicizes the resources, training, and support available to teachers through a variety of digital, print, and traditional media. Vanessa also manages the development of Project Learning Tree’s®(PLT) IT infrastructure. She supports PLT fundraising and is helping to develop and implement a strategic sales plan to drive increased reach and earned revenue through direct‐to‐educator and partner sales. Prior to joining SFI, Vanessa was a publicist at the National Geographic Society where she promoted documentary films, television specials, and classroom educational videos. She has also worked in communications at the American Forest Foundation and was managing editor of Tree Farmer magazine. Vanessa has a Bachelor of Science in biology from Nottingham University in England.
David coordinates SFI’s communications work in Canada, with a particular focus on our conservation and community partnerships and government relations. He also leads communications for Project Learning Tree (PLT) Canada, which includes the Green Ride for Green Jobs, and PLT Canada’s Green Jobs in Green Spaces Work Experience Program— its goal is to place over 1,600 students in green jobs by the end of 2019. Prior to joining SFI, David was Manager of Communications at the Canadian Horticultural Council, and Program Manager of Communications at the Standards Council of Canada. He has extensive experience working for not-for-profits delivering digital communications in addition to developing national communication strategies. David earned a Master of Business Administration in marketing from the Université du Québec en Outaouais and a Bachelor of Arts in communications from the University of Ottawa. He is fluent in English and French.
Monika directs and develops the marketing and corporate brand identity for the SFI Program. She designs and produces a range of print and interactive materials including SFI’s annual progress report, fact sheets, brochures, posters, infographics and other external communications. Monika also produces the collateral material for SFI’s annual conference and collaborates with the SFI community and stakeholders to assist in developing communication materials. She holds a Bachelor of Arts in business, with a minor in Spanish, and a Master of Business Administration, both from Westminster College in Salt Lake City.
Jennifer supports both Project Learning Tree® (PLT) and SFI’s communications and marketing efforts. With a focus in digital communications and community-building through social media, she helps tell PLT and SFI’s stories in ways that engage new and existing audiences. As the former digital organizer for the Theodore Roosevelt Conservation Partnership in Washington, D.C., she collaborated and created campaigns with partner organizations to support shared missions. She also identified, promoted, and created digital content and online advertising to support advocacy and fundraising. Jennifer has a Bachelor of Arts in Philosophy from Christopher Newport University in Newport News, Virginia.
Mirna collaborates with the communications team and consultants to create compelling stories for a wide variety of channels. She helps plan, manage and review PLT Canada marketing and communications projects and collateral, including social media, media releases, news articles, video scripts, and email marketing campaigns. As a trilingual communications professional (English/French/Arabic), Mirna ensures that messaging is clear, effective, and adapted to target audiences, especially towards youth aged 15-30. Prior to joining PLT Canada, Mirna was a Digital Communications Lead at the Government of Ontario’s Ministry of Natural Resources and Forestry. Mirna holds Bachelor’s Degrees in public administration and in graphic and web design from the American University of Beirut and she studied visual communications and design at the Rhode Island School of Design.
Mira is involved in all aspects of Project Learning Tree Canada’s communications and engagement efforts. One of her primary activities is to help engage Indigenous youth and youth who are new Canadians. Mira conducts research and interviews and produces a wide range of content, including editorials, news articles, and media releases. Prior to joining SFI, she created and managed websites for Sidra Treehouse, an organization that helps ease the transition to life in Canada for newcomer and refugee children, and the United Muslim Organizations of Ottawa-Gatineau. She studied at Western University, where she earned a Master of Media in Journalism and Communication and a Bachelor of Arts with an honors specialization in media, information, and technoculture. Mira is fluent in English and French.
Alex supports Project Learning Tree Canada (PLTC) communications. He specializes in creating engaging videos for social media. He also measures and analyzes the performance of digital content and creates meaningful graphics from raw data. Alex plays a key role in PLTC’s marketing and advertising campaigns. He monitors and optimizes Google AdWords and ads on Facebook and LinkedIn, and he helps manage cross-promotions with national partners. He was recognized with a Business London 20 in their 20’s award in 2019. Alex is completing his Masters in environment and sustainability at Western University, in London, Ontario, and he holds a Bachelor of Arts in communications and cultural studies from Concordia University in Montreal.
Coordinator, PLT Canada Communications
Meggan leverages SFI’s brand positioning across all communications channels and platforms and supports PLT’s communications and marketing efforts. She manages social media posts, researches and drafts blogs, creates performance reports, produces newsletters and e-blasts, and helps with project management. Prior to joining SFI, Meggan worked at Nature Canada where she supported their annual photo contest and digital fundraising on social media. She has a degree in public relations from Algonquin College.
Communications and Marketing Intern
SFI has issued updated guidance regarding audit restrictions due to COVID-19. We recognize that other requirements related to implementing the SFI Standards, such as logger training, may be disrupted while travel and gatherings are restricted. SFI will issue further guidance as warranted. Questions about audits or standard requirements should be directed to Gregor Macintosh, SFI Senior Director of Standards, at Gregor.firstname.lastname@example.org.